From thousands of YouTube makeup tutorials on how to get incredibly full lips, to every media outlet in the world reporting on Kylie Jenner’s lip fillers, it seems that everyone is going crazy over lush, large lips.

Despite the ever-changing beauty standards, the love of having sexy, full lips has stood the test of time. The difference today from decades ago, is how easy and low-risk it is to achieve a full lip. Over the past few years, lip enlargement has become one of the most popular trends in cosmetic industry, especially in 20 to 40 year olds.

What’s the deal? Why are we all losing our sh*t over Lush Lips?

  1. To look 20 again

As we age, our lips gradually lose volume and get thinner. This is due to less production of collagen in your body, which is a protein that gives lips their fullness by supporting the body’s soft tissues. As a result, many people go through the procedure to attain plumped-up pouts that are associated with youth. Who doesn’t want to look youthful?

  1. To keep up with the Kardashians

The trend of plumped lips has peaked globally since 2015, when Kylie Jenner publicised her lip injections in an episode of Keeping Up With the Kardashians. It is in our nature to self-enhance and aim to look aligned with the beauty ideals by impersonating stunning and well-liked public figures. Whether it’s the lips of Kylie, Angelina Jolie, Megan Fox, or Hailey Baldwin – people are finding plenty of inspo out there for lip filler looks.

  1. It’s a no lock-in contract

Many people tend to take caution when a treatment is permanent to the body. However, injectable lip treatments, or dermal fillers, are no lifetime commitment, making it a stress-free decision to plump your lips.

  1. We want kissable lips

Sensuality is without a doubt one of the reasons we are infatuated with lips. Lips are used to kiss, express love, sexuality and to communicate. Lips are such a central part of our face and we want them to be desirable and attractive to others.

  1. It won’t break the bank

Relative to other facial treatments and cosmetic procedures, lip volumising treatments can be less expensive. Research and innovation in cosmetic enhancements have made dermal filler treatments a whole lot cheaper. Affordable lip injections make Lush Lips accessible for all.

  1. Treatments are trustworthy

Those who like to understand procedure details can rest assured that the science behind dermal fillers checks out. Unlike fat as the sole substitute for lip fillers in the past, new fillers used today are smoother and can be absorbed into the body easily. Specifically, dermal fillers attract water and restore plumpness under the skin to help increase collagen production and improve skin elasticity for a tighter look. As dermal fillers are composed of a substance that mimics naturally-formed substance found in the body, they are non-toxic and biocompatible and thus rarely cause reactions with the skin or body.

For whatever reason, there is no doubt we are living in the age of the lip-job. At Esq. Clinic, we provide lip filler treatments with dermal fillers that volumise lips to produce a subtle pout, with a fuller upper lip and enhanced cupid’s bow feature. If you’re interested in getting your own Lush Lips, contact us at Esq. Clinic for a consultation today.